Leading the next generation of property website expertise.
Established in 1947, Breckon & Breckon is one of the largest and leading independent estate agencies in Oxfordshire with an expanded network of seven offices, specialising in residential sales, lettings, and asset management.
The existing WordPress solution increasingly looked outdated and several restricted user journeys (UX) were now impacting a poor overall experience for both their B2C and B2B audiences including the right buyers, landlords, landowners, builders, and national developers.
Ridgeway was appointed to recalibrate the digital foundations and rearchitect a new site to deliver a truly differential ‘in-market’ user experience and supercharge the core business with an expanding range of, immersive SEO rich content curated by their own creative marketing team.
Building upon the right foundations
Our Discovery and content-first Definition phase defined a new performant site taxonomy, schema and information architecture with key CMS foundations catering for growth, offering the right level of flexibility to support an evolving longer-term level of digital maturity.
The solution has been built on Kontent.ai, a fully composable headless content management system (CMS). This provided a highly flexible and modular platform allowing related content and assets to be easily grouped and managed together, re-used across the website, or expanded further with visibility ready to be surfaced via other digital marketing material (Omni channel).
Key operational features also included full editorial content control with approval, content publishing and automated calendar via workflow, reporting and version history logging, and overall platform user access with role management.
Immersive content expertise
Breckon & Breckon are leading experts in property marketing, supporting the promotion and sale of new build developments (Large and small) and a key area of the solution has also focussed on their bespoke service offering. This has included the creation of a wide range of expert guides covering land valuation and planning, brand development, agent selection and selling, architectural and interior photography, 3D walkthroughs, and their unique ability to shoot and edit dramatic aerial drone footage.
API integrations that are right up my Street
Powerful property search was provided via a key integration with Street CRM and rental inventory by Iamproperty (VTUK). Further composable services included:
- Google Tag Manager - Overall tag management
- Google Analytics (GA4) - Insight and analysis
- Google Business - Key office reviews and profiles
- Vimeo - Video streaming
- Mailchimp - Email campaigns and newsletters
- Imagekit - Automatic responsive image device handling
- Locrating - Customised visual mapping
- Bing Maps Geocoder – Location conversion (Longitude and latitude co-ordinates)
- Supabase - SaaS DB
- PECR and GDPR compliance - Cookie management
- Matterport - Virtual 3D tours and flythroughs
Future-proofed Kontent.ai delivery
The new platform has delivered a highly performant, transformational site providing a fresh contemporary experience offering more content control than ever before and an ability to fully adapt a future range of supportive new property inventory.
