Optimised UX & UI for a friction free content architecture.
A user-centric approach resides at the heart of our digital ethos.
User experience (UX)
UX and UI design is a bit of a mix between science and product design. At its heart, it’s all about creating websites that are easy, engaging, and straightforward for your customers to use. We focus on building a clear structure, so people can find what they need without any hassle.
When we work on your website’s UX, we’re really digging into what makes your business tick. We look at what your users want, what questions they might have, and how we can help them get things done quickly and easily.
The big question we always ask is “What are your customers looking for, and how can we help them get there faster?” The aim is simple, don’t make your customers overthink things!
Our interactive designers work with a wide range of tools and teamwork methods during the Discovery and Definition phases. This helps us understand your brand and user context. It allows us to create digital products with a memorable experience. They include:
Proto-personas
A proto-persona is a brief description of your target users based on stories shared by important stakeholders.
They are usually made from a mix of rules, studies, market data, and intuition and helps us find the main needs and actions of a target audience. We use these initial personas along with existing marketing personas to ensure that everyone is on the same page. It also serves as a guide in the UX process to effectively evaluate our research and efforts.
Empathy maps
An empathy map is a collaborative exercise we use to deep dive and garner insight into your customers. Like a user persona, they can also represent a group of users, like a customer segment. They show pain points, attitudes, and brand behaviour while revealing new opportunities.
Journey mapping
Customer journey mapping means seeing your brand through the customer's eyes. It creates a visual story of their user flow and interactions with your business and their overall user experience. This method helps you understand your business from their viewpoint.
Content models, taxonomy and proto-content
We implement a content-first strategy in every project, prioritising content from the start shaping channel strategy, website design, and user experience. By aligning key elements with UI components, we ensure that crucial information is well-organised and prioritised, resulting in a seamless and engaging user experience.
Information architecture and wireframes
Similar to an architect's blueprint, these two-dimensional wireframes illustrate a webpage's interface and structure without any brand styling, colour, or graphics. They focus solely on content hierarchy, space allocation, and functional elements to effectively guide user behaviour.
Meaningful responsive wireframes will be shaped to adapt across multiple-break points, considering CTAs, CRO strategy, SEO optimisation and page performance.
Creative concept and design
Respectfully following your brand guidelines, we transform these into custom, handcrafted, and stunning visual design concepts. The result is beautiful, aesthetic templates and patterns for your final webpage design.
