A future-proofed digital shop window for a global leader in EPP.

At the heart of JSP’s European operations is ARPRO, a market-leading expanded polypropylene (EPP) foam. ARPRO is a 3D engineering material that delivers energy absorption with structural strength at very low weight, as well as chemical resistance, thermal and acoustic insulation. ARPRO is also 100% recyclable. ARPRO is the material of choice for a wide range of applications from automotive components to HVAC-R casings and innovative packaging solutions.

JSP’s dedication to customer satisfaction is reflected in its strong partnerships with moulders, supported by comprehensive sales and technical assistance. With a clear focus on safety, energy efficiency, and environmental responsibility, JSP continues to set industry standards and exceed customer expectations worldwide.

Beyond material supply, JSP also extends its expertise through its specialist brands. JSP Advanced Solutions develops data-driven digital and Industrial AI solutions to enhance manufacturing intelligence and operational performance. JSP Injection Moulding Solutions advances injection moulding technologies through the development of integrated material, process and assembly solutions using smart automation.

The opportunity

In fast-moving technology markets, it’s vital to choose a CMS that brings true content agility, a great user experience, and operational flexibility. The new ARPRO website was designed to accelerate content creation, deliver a seamless multilingual experience, and showcase high performance and security while strengthening the brand’s online visibility.

The previous platform, while functional, limited editorial freedom and slowed down updates. The new CMS empowers the marketing team with full control to manage content quickly and easily, enabling them to keep communication fresh and aligned with ARPRO’s innovation and sustainability goals. By refining navigation, messaging, and design, the website now clearly communicates what ARPRO is, what JSP offers, and their leadership in sustainable solutions, helping customers connect with the brand more confidently than ever.

Building a modern, flexible B2B website aligned to strategy

The ARPRO team needed an updated, dynamic, future-ready digital presence that would:

• Reflect ARPRO’s leadership and expertise in EPP.
• Showcase the brand’s commitment to innovation and sustainability.
• Deliver a seamless experience across multiple regions and languages.
• Provide editorial freedom and ease-of-use for the EMEA marketing team.
• Support technical content delivery.

A strategic digital rebuild with Xperience by Kentico

As a Kentico Gold Partner, Ridgeway took JSP’s European team on our proven project journey: Discovery, Definition and Delivery.

We began with in-person discovery workshops at their HQ in Estrées-Saint-Denis, France. Through empathy mapping and MoSCoW prioritisation, we worked collaboratively with stakeholders to understand their audiences, align digital goals, and map out a strategy.

The chosen platform, Xperience by Kentico on SaaS, was pivotal. This composable DXP offered the agility, performance, and editorial control the client needed without sacrificing enterprise-grade security, multilingual support, or scalability.

Xperience by Kentico gave the EMEA team:

• A streamlined CMS experience that empowers editors across regions.
• Advanced multi-language capabilities for global market alignment.
• Granular analytics & reporting to measure what matters.
• Built-in governance features like workflow, permissions, and auditability.
• Secure SaaS deployment, underpinned by Kentico’s robust cloud hosting and modern solution architecture.

Delivery highlights

Our team delivered a fresh, vibrant design language, staying true to the core brand but infusing modern haptics and animations, making key use of the distinctive ARPRO magenta dot and branding to elevate visibility and engagement.

Core features included:

• Modular page components and content widgets for editorial freedom.
• Optimised SEO structure with schema, metadata and GEO search readiness.
• Dynamic technical document library (with secure access in select regions).
• Salesforce CRM integration for marketing automation.
• Cookie management and compliance with Google Consent V2 (PECR).
• Multilingual setup across European sites.
• Responsive design optimised for mobile and fast-loading imagery.
• Accessibility and performance enhancements baked in from the start.

Pages developed spanned from the Homepage through to Case Study Listings, News Articles, and Technical Document Repositories, delivering a cohesive experience tailored to the needs of B2B decision-makers.

SEO & future-proofing considerations

From the ground up, we structured the site to maintain and build SEO equity. This included:

• Intelligent URL structures to support organic rankings.
• Redirect mapping to protect legacy traffic.
• Optimised page speed and mobile UX.
• GEO/AI search alignment.

A platform that builds confidence & delivers value

The new ARPRO.com website is now a high-performance, easy-to-manage digital flagship that truly reflects their leadership in EPP.

It delivers:

• Clear messaging and improved navigation for all audiences.
• A significantly enhanced user experience.
• A centralised content hub and workflow for the EMEA team.
• Peace of mind with a secure, supported SaaS solution.

Ready to build your future-fit digital platform?

Let’s talk about how Ridgeway and Xperience by Kentico can help you achieve long-term marketing success with scalable, composable solutions.