Marketers’ challenges addressed by modern CMS/DXP platforms.

These platforms go far beyond traditional content management. They empower you to understand your audience, tailor experiences in real time, and unify customer data across every touchpoint. With integrated analytics, automation, and robust compliance features, a modern CMS or DXP helps you break down organisational silos, scale your marketing efforts efficiently, and build lasting trust with your customers.

By addressing the most pressing obstacles in digital marketing, CMS and DXP solutions lay the foundation for smarter, more effective engagement and thus enabling your brand to thrive in an increasingly connected world. Here’s how these platforms can address key obstacles:

Personalisation & customer understanding

• Challenge - According to Gartner, 58% of consumers feel misunderstood by brands, highlighting a significant gap in personalisation and customer journey management.
• How CMS/DXP helps - Modern platforms enable advanced segmentation, dynamic content delivery, and seamless omnichannel experiences, allowing marketers to tailor messages and experiences based on real-time data and user behaviour.

Data privacy, compliance & first-party data strategy

• Challenge - Increasing regulations (GDPR, CCPA) and the decline of third-party cookies make it harder to now track users and measure marketing effectiveness.
• How CMS/DXP helps - These platforms facilitate the collection and management of first-party and zero-party data (Data willingly shared by customers), ensuring compliance while enabling personalised marketing. They also centralise consent management and data governance

Content creation & conversion

• Challenge - Creating content that resonates and converts is a top concern, as is knowing your audience deeply.
• How CMS/DXP helps - Integrated analytics, A/B testing, and personalisation engines help marketers understand what content works, optimise messaging, and deliver the right content to the right audience at the right time

Breaking down silos & seamless customer journeys

• Challenge - Organisational silos hinder the delivery of unified customer experiences.
• How CMS/DXP helps - Modern platforms break down these silos by integrating marketing, sales, and customer service data, enabling a 360-degree view of the customer and supporting seamless, end-to-end journeys.

Demonstrating ROI & marketing attribution

• Challenge - Proving marketing ROI and attributing results to specific channels is increasingly difficult due to fragmented data and tracking limitations.
• How CMS/DXP helps - Centralised analytics dashboards, attribution modeling, and reporting tools make it easier to measure performance, optimize your spend, and justify marketing investments

Efficiency, automation, & resource constraints

• Challenge - Marketers are expected to do more with less, facing budget and resource pressures.
• How CMS/DXP helps - Automation of workflows, content publishing, and campaign management increases efficiency, while AI-powered features help scale personalisation and content production without proportionally increasing headcount.

Trust, authenticity & managing AI

• Challenge - As AI use grows, so do concerns about trust, authenticity, and misinformation.
• How CMS/DXP helps - Platforms can ensure transparency in personalisation, support ethical AI use, and provide tools for content governance and quality control.

Building digital maturity

By addressing these challenges, a modern CMS/DXP acts as a foundation for digital maturity, enabling organisations to:

• Deliver personalised, compliant, and efficient digital experiences.
• Break down organisational silos for unified customer engagement.
• Leverage data and automation to drive smarter, more effective marketing.

This positions brands like yours to thrive in a rapidly evolving digital landscape and meet rising customer expectations.

Xperience by Kentico, a hybrid headless DXP that maximizes ROI

As a Kentico Gold partner we architect modern CMS and DXP solutions that are purpose-built to help you meet these challenges head-on enabling you to deliver truly personalised experiences, maintain compliance, and prove ROI, all while working more efficiently across every channel.

With a Kentico solution, you gain:

• Unified customer insights and seamless integration with CRM systems for smarter, data-driven engagement.
• Advanced personalisation, automation, and analytics to tailor experiences and optimise content in real time.
• Robust compliance and consent management to support your first-party data strategy and build trust.
• Streamlined workflows and low-code/no-code features to help you do more with less and break down organisational silos.
• Centralised reporting and attribution tools to clearly demonstrate marketing impact and drive business growth.

We can empower your team to accelerate digital maturity, exceed customer expectations, and stay agile in a rapidly evolving world. Discover how you can deliver winning digital experiences faster, smarter, and with confidence.

By partnering with us, you gain a strategic ally to maximise ROI, and position your brand for digital experience leadership in a rapidly evolving market.

Ready to future-proof your marketing?